Why More Buyers Are Turning to New Construction This Year

More buyers are choosing newly built homes—and not just for modern designs or smart-home tech. The real reason? Builders are offering serious incentives to attract buyers.

New home sales recently hit their highest level in over two years, and for good reason.

Why Builders Are Offering Deals

There’s more new construction inventory right now than there’s been in years. That means more choice for buyers—and more motivation for builders to sell.

To move homes faster, builders are offering:

• Mortgage rate buydowns to lower monthly payments

• Price cuts that make homes more affordable

• Help with closing costs or upgrades

According to Zonda, nearly 60% of new communities offer incentives on homes still being built, and 75% are offering them on move-in-ready homes.

As housing analyst Nick Gerli notes:

“Builders have cut prices 13% from peak and are giving generous mortgage rate buydowns.”

More New Homes = More Options

With inventory up, buyers have more opportunities—especially in the South and West, where new construction is booming.

But this window won’t stay open long. Builders are slowing production to avoid oversupply, meaning the best time to buy new could be right now.

If you’ve felt priced out of the market, builder incentives could help you step back in.

Before you visit model homes, connect with your own agent—someone who can help you compare incentives and negotiate the best deal possible.