Is Offering Seller Concessions the Key to Closing the Deal on Your Home?
- WWH
- Apr 2
- 4 min read
The real estate market has seen significant shifts recently. After years of sellers having the upper hand, an increasing number of homes for sale is giving buyers more choices. With this change, sellers need to consider some creative strategies to ensure their homes attract buyers. One effective approach? Offering seller concessions.
The National Association of Realtors (NAR) provides an insightful perspective:
“As home inventory begins to grow and buyers regain some advantage in the market, sellers may consider offering more in negotiations to make the deal more attractive and get to the closing table.”
What Are Seller Concessions?
Seller concessions refer to costs that the seller agrees to cover to help facilitate a sale. This can make your home more appealing to potential buyers. In 2024, nearly 24% of sellers offered concessions, according to the NAR.
Some common types of concessions include:
Covering Closing Costs: This can include appraisal fees, title insurance, and loan fees. For instance, if closing costs total $5,000, you might agree to cover up to $3,000.
Price Adjustments: Rather than handling repairs yourself, you could reduce the selling price by a set amount, allowing the buyer to manage repairs and updates. For example, if the repairs needed are estimated at $2,000, lowering the price by that amount can entice buyers.
Including a Home Warranty: By offering a home warranty, you provide peace of mind for the buyer, showing them that key repairs will be covered in the first year, which can be extremely appealing.
These concessions do not require extra cash upfront; they are typically deducted from your sale profits at closing.
Creative Concession Ideas
Sellers can stand out by considering unique extras. For example, if your buyer currently lives in an apartment and has never had a yard, offering to leave behind essential items like a lawn mower can make your home more attractive. Additional items to consider include:
Furnishings: Leaving behind a sofa or kitchen appliances can make your home feel more inviting.
Upgrades: Offering an upgrade to energy-efficient fixtures or appliances can appeal to environmentally conscious buyers.
Flexible Move-In Dates: Accommodating your buyer's schedule can make your offer more attractive. For instance, if they need extra time to sell their current home, being flexible could be a key factor in closing the deal.
Balancing what you can afford to give with what the buyer values can set your listing apart.
How Concessions Help Sellers
Offering concessions can enhance your selling experience in several ways:
Increased Interest: Homes that offer concessions can attract more potential buyers. If buyers feel they are getting value, foot traffic to your home may increase significantly.
Faster Sales: Properties listed with seller concessions often sell faster. Homes that offer perceived benefits see a quicker turnaround, especially if they are priced right. For example, homes with $5,000 in concessions typically experience a sale 20% faster than those without.
Compromise on Repairs: If your home has repair concerns, offering a concession can sway buyers who might otherwise hesitate due to those issues. This allows you to keep interested buyers without needing to make all repairs ahead of time.
Better Negotiating Position: If facing lowball offers, concessions can make your counteroffer more appealing, creating a situation where both sides feel confident moving forward.
Successful negotiations are sometimes about compromise. By showing you’re open to flexibility, you foster productive discussions with buyers.
Things to Consider Before Making Concessions
Before deciding to offer concessions, think about these important factors:
Your Financial Situation: Ensure you can afford the concessions. While they come out of your profits, it’s vital to avoid financial strain.
Market Analysis: Understand your local market trends. If the market is favoring buyers, consider offering concessions. However, in a strong seller’s market, they might not be necessary.
Consult with Your Agent: Before proceeding, speak with your agent. They can provide valuable insights on common concessions in your area, helping guide your decision.
Timing Matters: Being proactive about concessions, especially early in the process, increases your chances of closing the deal. Don’t wait until receiving lowball offers; consider what might appeal to buyers right away.
Is It Worth It?
Offering seller concessions can significantly boost your chances of selling your home, especially in a changing market. They help make your property more attractive while allowing you to maintain control over your financial goals.
Finding a balance between what you can offer and the value of your home is crucial. By incorporating thoughtful concessions, you can create an appealing offer that satisfies both your needs and those of the buyer.
As you prepare to list your home, think about how you can creatively enhance your offer. Your willingness to be flexible may lead to a smoother sale and a joyous next chapter for both you and your buyer.

When approached thoughtfully, seller concessions can be a valuable tool in your selling strategy. Consider how these concessions not only benefit you but also enhance the buyer's experience.
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