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Builder Incentives Surge to 5-Year High Making Your Dream Home More Affordable

  • Writer: WWH
    WWH
  • 53 minutes ago
  • 3 min read

Finding the right home can feel like an uphill battle, even when there are plenty available. You may face challenges like layouts that don’t suit your needs, outdated designs, or simply the feeling that everything looks the same. As a result, many buyers are now shifting their focus to new construction homes and uncovering some impressive deals.


Why is this happening? Builders currently have more completed homes on the market than usual. With excess inventory, they are eager to sell. After all, homes that sit for too long can affect a builder's bottom line. This situation offers a unique opportunity for buyers.


As Lance Lambert, Co-Founder of ResiClub, emphasizes:


“In housing markets where unsold completed inventory has built up, many homebuilders have pulled back on their spec builds—and many are doing bigger incentives or outright price cuts to move unsold inventory.”

Incentives Are the Highest They’ve Been in 5 Years


According to data from the National Association of Home Builders (NAHB), a remarkable 66% of builders offered sales incentives in August. This percentage marks the highest level seen in five years. In practical terms, this equates to roughly two out of every three builders providing bonuses to close deals.


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When builders extend these incentives, the real winners are buyers. Incentives can take different forms such as price reductions, custom upgrades, or assistance with closing costs. The current market has created opportunities for buyers to negotiate better terms while finding homes that meet their needs without overspending.


Price Cuts Are Back on the Table


A frequent incentive offered right now is price cuts. NAHB reports that nearly 40% of builders are reducing prices. Currently, the average discount stands at about 5%.


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For example, imagine purchasing a home priced at $500,000. If a builder cuts the price by 5%, you will save $25,000. This significant savings enables you to allocate more of your budget to other important areas of your new home, like landscaping or personalization.


Additional Incentives to Consider


Beyond price cuts, builders are rolling out various incentives to attract buyers, including:


  • Upgrades: Builders are often providing free or discounted upgrades on items like premium flooring, countertops, or appliances. These enhancements can add considerable value without burdening your budget.


  • Closing Cost Assistance: Some builders will cover part of your closing costs, significantly easing the financial pressure of a new home purchase.


  • Flexible Financing Options: Builders may collaborate with lenders to present competitive mortgage solutions, helping you find favorable financing arrangements.


These incentives enhance the appeal of new construction homes. They also allow you to shape your living space to fit your unique lifestyle.


The Importance of Timing


Timing is crucial when buying a home. With builder incentives at a 5-year high, this moment might be your best chance to consider new construction. The current inventory levels suggest builders are actively looking to sell, which could lead to better negotiation outcomes for you.


If a new home is on your mind, now is the time to act. Waiting too long might mean missing out on these advantageous incentives before the market shifts again.


Navigating the New Construction Market


When exploring new construction options, doing thorough research is key. Here are some tips to help you approach this process effectively:


  1. Visit Multiple Communities: Explore various neighborhoods and builders to assess their designs, features, and available incentives. This approach will offer you a clearer picture of what is available in your desired location.


  2. Ask About Incentives: Don’t hesitate to inquire about any current offers builders might have. This might include price reductions, home upgrades, or unique financing options that aren’t publicly advertised.


  3. Work with a Real Estate Agent: An experienced real estate agent can guide you through the new construction market. They can advocate for your interests, negotiate favorable terms, and help you secure the best deal.


  4. Be Prepared to Act: With incentives peaking, it's important to be ready to make swift decisions once you find a home that meets your criteria. Having your financing sorted and pre-approval in hand can provide you with a competitive edge.


Seizing the Moment


The wave of builder incentives reaching a 5-year high creates an exceptional chance for homebuyers interested in new constructions. With many builders pushing to sell their finished homes, buyers are positioned to benefit from price cuts, upgrades, and various other incentives that enhance affordability.


As you evaluate your options, keep in mind the value of research, asking important questions, and being ready to act decisively. The favorable market conditions won’t last forever, so make the most of this moment to discover your dream home at a price that aligns with your budget.


By staying informed and proactive, you can successfully navigate the new construction market, ensuring the home you choose meets both your wants and your needs.



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2603 Camino Ramon, Suite 200, San Ramon, CA 94583

eXp Realty of California, Inc.

CA DRE# 01878277 

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